An informative dashboard that leads users to strategic data-based decisions.
Designing a Dashboard for the school for the dogs.
My role: UX, Research, Prototyping, Product Design
School For The Dogs is the New York City’s first Dog Training Center that teaches humans how to effectively communicate with their dogs using smart, humane dog training strategies. They also strive to teach their clients to demonstrate empathy towards all animals.
The School has several courses and the director needs to control and visualize the information to make strategic decisions about the courses.
Create a dashboard where school staff can keep all student information organized and easy to view, increasing productivity and saving time.
Business Goals: Save the company time and show information that can be used strategically, such as which courses are most in-demand, make more assertive decisions about which courses need more marketing and increase profit.
At this stage, my goal was to gain insights about the current situation, and what are the most important KPIs that I should use on the dashboard.
The data I collected reveals that the number of students, the courses with the highest and lowest number of enrollments are crucial information to guide strategic decisions.
Unfortunately, I didn’t have the resources to do the necessary fieldwork, so I used Provisional personas to help communicate assumptions about whom the important users are and how to meet the specific needs of the users.
Market Segmentation Analysis
During market research I investigated several competitors to understand the industry-specific design patterns, terminologies and language. This information helped me to set the tone of the product I was designing.
Class scheduling workflow
The user wants to know how a given course is enrolled in comparison to others in the same period and the overall course load, the number of students and the general growth or decline of a given course.
They need to see how many courses an instructor has been teaching over time and how many students are registering for the classes.
They want to see the trend over a specific period of time.
Furthermore, they need to be able to quickly compare this course and instructor to other courses in the School.
They invest in marketing and needs to see which courses advertising should focus on and they report profit and loss every month and needs to download information from the system.
Wireframing and Prototyping
The dashboard provides quick information at a glance but also allows for a deeper analysis by comparing the metrics over time. The goal here is to show information that helps the user to understand the progress of enrollments, the current status of the different types of courses in a given period and use all this information to make strategic decisions.
Color vision deficiency: The primary problem among people with CVD is with the colors red and green. Since red, green, and orange all appear to be brown for someone with strong CVD, I won't use red, green, brown, and orange together.
I learned a lot during the development of the dashboard. Finding the right colors and typography is always a challenge, but in this project, I paid special attention to the accessibility tests for using color palettes blind-friendly.
Let's work together
If you have a website or mobile app idea in mind or you need some advice about product design, feel free to contact me. I'm available for application and website design projects and enjoy taking initiatives from an early idea to a deployed solution.[email protected]